Marketing MBA Senior AdvisorAustin, TXStart your marketing career and make a business impact on a global technology solutions company. Dell is seeking innovative and motivated MBA students to support our marketing efforts and play a key strategic role during this time of exciting transformation, as Dell emerges as the only provider of integrated, end-to-end solutions from cloud to mobility to big data to security. You’ll work in our office just outside of Austin, TX, one of the nation’s fastest growing cities, a growing global tech hub, and a consistent contender in ‘Best Places to Live’ rankings.Marketing Opportunities
As a Dell Marketing Senior Advisor, you will participate in our Marketing Development Program, designed specifically for new MBA marketing hires, and take part in our Marketing Academy courses for continued professional development. You will also be eligible to apply for our Marketing Rotation Program, a three-year global career program.The MBA Marketing Advisor role is available across a number of Dell’s business units, including hardware, software, services, eCommerce and peripherals, in both B2B and B2C capacities. Based on your skills, interests, and career goals, you’ll have the opportunity to work in one of many dynamic areas, including:·Analytics and Reporting– Create business intelligence and analytics capabilities that provide a global structure to drive critical business insights by driving simpler processes, fewer reports, and fewer metrics.·Product Planning – Define leading product solutions based on deep customer and marketing insights and technical innovation. Incorporate primary/secondary market research and collaborate closely with key suppliers, industry analysts, and our engineering, accessories, strategy, and software teams to investigate new product solutions or product categories. Define product or solution value propositions, key features, product ecosystems, Go-to-Market (GTM) strategies, and financial models.·Marketing Operations – Support strategic marketing efforts in a variety of areas. Responsibilities may include online marketing and demand generation; driving market and competitive intelligence; setting strategic pricing guidelines based on pricing analyses; and planning demand by tracking actual vs. projected sales for products.·Brand and Messaging – Design global, regional, and/or country product campaigns; define customer use cases; develop product GTM strategies & assets.·Commercial Field Marketing – Be a technical, cost/price, and enthusiasm lead supporting customer engagements (briefings, bids, etc.). Focus is also on analytics to direct and target behaviors, in concert with training to ensure knowledge drives measureable results.·Brand and Messaging – Design global, regional, and/or country product campaigns; define customer use cases; develop product GTM strategies & assets.·Corporate Development and Strategy - Work with sales, marketing and finance teams to develop comprehensive strategies for adding sales capacity.·Consumer/Small Business Merchandising – Executional focus on promotions, pricing, product, and channel launches. Own the GTM & have daily, weekly, and quarterly unit/revenue/margin targets. Own and manage the GTM pricing and competitiveness response of your product(s).·ProductLine & Pricing Management – Leadthe product line management or pricing function for a key set of products in our client hardware, software, and/or services portfolios. In product line management, you will leverage knowledge of target customers & the market as well as competitive insights to ensure the product is successfully positioned. These roles require managing across “the 4 P’s” and working cross-functionally across a variety of sales, product development, supply chain, and business unit marketing groups.·eCommerce Product Management – Drive features and capabilities into one of the largest eCommerce sites on the planet. Build business cases and drive requirements into engineering teams and bring them to life on Dell.com. Use technical knowledge and industry experience to formulate product strategies and identify new product opportunities. Develop and implement strategic marketing plans and objectives. Identify and communicate customer value proposition and maintain relationships with business partners, product partners, and third party vendors. Contribute to product development based on client needs. Maintain relationships with customers and represent customer requirements during the development process.
•MBA Class of 2017
•4-6 years prior work experience in high-tech, marketing or service-oriented business
•Superior analytical and verbal communication skills
•Ability to deal with ambiguity and learn on the fly
•Self-directed with a strong drive for results
•Effective team player and cross-functional contributor